Monday, May 31, 2010

Favourite Advertisement I saw

Whose ad: Kayleigh

Purpose: To buy Cadbury chocolate because it makes you joyful

Target Audience: Teens and above because they will get it

Why it is effective: Because their saying matches the ad perfectly; a glass and a half full of joy. The ad was about two kids ready for a school photoshoot and raising their eyebrows faster and faster. Usually school photoshoots are serious but this one was funny and unusual.

Wednesday, May 26, 2010

Ask any questions vs. you can lie

This is a tricky question but I would go with asking any questions and getting the truthful answer. I see lying as a very bad thing that will later make you feel guilty. As they say lying only leads up to a bigger lie and trouble. If you lie you will probably get stuck in a  situation but if you ask any question, you know the person is telling the truth and there is nothing to worry about. For exampe, you might ask your friend, "what do you think of this?", your friend would give an honest answer. But if your friend ask that question, and you think it is bad, but ended lying to say it's good, your friend will never know.

Monday, May 24, 2010

The giver- journal entry

At the Ceremony of 12, I finally received my assignment. I was embarassed and confused when the Chief Elder skipped me. I thought, "what had I done wrong" and that I had made a mistake. She later on announced I wasn't assigned it, I was selected the assignment which was something very rare. I was given the assignment Receiver of Memory, but I don't know what that means and I'm not sure how I feel about it.

Saturday, May 22, 2010

Clio Awards Advertisement- The Mechanic


                  Target Audience- teenagers and above 
Why Clio chose this advertisement- I think Clio chose this award because it's very clever, funny and creative. It took a while to get but once you get it, it makes a whole lot of sense.
 Elements
1. Symbolism- there is a KFC bucket facing towards the audience with their famous slogan- finger lickin' good. The mechanic's hand is big to emphasize the fingers. The mechanic has dirty hands, but when he eats KFC, it's so delicious that he licks his finger. That's how thw KFC bucket and mechanic symbolize each other.
2. Body Language- The mechanic is looking away from the camera with his back because how he looks doesn't matter, it's all on the fingers. He has his hands layed down on the table and close to the camera.
3. Camera angles- The camera shot is not taken from above but kind of down low. It's also taken from the middle of everything. The camera is also up close.
4. Special effects- They made the hand and the bucket bold but the rest of the picture is all blurry. They zoomed out of the scene and put the bucket and hand closer. The hands might have been painted in black but not have been used by oil and grease.
5. Lighting and colour- There is a bit of light at the pillar and where the mechanic is looking at. It might be the sunlight or an overhung t.v. Everything in the ad is dull and colourless, but the bucket is the only that is red so people will drow their attention to it.
6. Beauty and social standing- There's not much beauty and social standing. In advertisements, espacially for clothing, they have a young, nice-looking model to pose for the item. They usually stand and put their hands on their hips and strike a pose.
7. Layout and graphics- The layout is simple and  is like a normal picture. There is a mechanic with his hands on his table eating some chicken from the red KFC bucket. The only graphic in this advertisement is the logo for KFC on the bucket.

Tuesday, May 18, 2010

The Nike Airrators

                                              Nike Airrators
                                            Target Audience
                                          Young Athletic Adults
Quality
Price
Fitting
Makes you run faster
Comfort


Are you tired of having smelly feet? We've got the new Nike Airrators that have small holes to absorb the  perspiration. They've got small, thin spikes at the bottom of the shoe so you won't leave mud trails behind. These shoes are comfortable and easy to kick and run around. The material of the shoe helps to not get wet and dirty on the soccer field. Be the ultimate, whipping athlete with the Nike Airrators!

Monday, May 10, 2010

The giver

By: Lois Lowry

A boy called Jonas lives in a community that is happy but isolated. There are no animals in there though.

Saturday, April 17, 2010

Psych

Crime- the crime was the accidental death of Mr. McCallum's son 
Detective- the detctives is Shaun and Gus, Shaun was trying to convince them that he has psychic powers while Gus was just thinking the whole thing was silly but he joined in
Criminal- Mr. McCallum
Evidence- the evidence was the blood on the corner of the table and the dog
Clues- the clues was the coffee spilt on the floor and bandage on Mr. McCallum's wrist which covered up the dog's bite mark
Alibis- Mr. McCallum keeps denying that he didn't do it and he wasn't there
Redherring- the distraction was the kidnap of Katarina's dad and the bag of clothes that Shaun thought was money
Witness- the dog was the only one who saw the crime, that's why it bit Mr. McCallum and he had to cover it up with the bandage
Suspense- the suspense was when they were trying to get the bag that was with clothes
Investigation- the investigation was going to Katarina's house for clues
Suprise ending- the suprise ending was for the other detectives because all along they thought Shaun and Gus were making it all up when they were telling the truth and also they got their own office/agency